Selling Microsoft Lync

Course information
Pris: DKR 4.950,00 Exc Vat
Varighed: 1
Kursuskode: SML100E


Today’s workplace is a complex environment. Teams are geographically distributed, mobile and cross-functional collaboration is a daily requirement. Despite technological investments, most organizations struggle to provide effective collaboration tools to connect their employees and even their customers and suppliers. Customers need helping selecting and implementing a solution that increases productivity and drives business performance. The Selling Microsoft Lync 1-day workshop has been designed to help sales professionals understand how to start conversations with their customers about bringing collaborative communication together in a single interface, deploying it as a unified platform, and administering it through a single management infrastructure.


  • Introduction
  • Workshop introduction and learning objectives
  • The Market Opportunity
  • The Microsoft Story
  • Unit 1: Lync Fundamentals
  • The Microsoft UC and Collaboration Portfolio
  • Lync features
  • The Competitive Landscape
  • The Competitive Value Framework
  • Translating Features to Business Value
  • Unit 2: Uncovering Opportunities
  • Starting Points for Lync Conversations
  • Understanding your Customer’s Business Model and IT Maturity
  • Asking the right questions – the Strategic Questioning Process
  • Unit 3: Creating a Vision
  • Building your Vision and Roadmap
  • Gaining Stakeholder Commitment
  • Unit 4: Program Wrap-Up and Action Plan
  • Questions
  • Microsoft Tools and Support
  • Learning More
  • Personal Action Planning


  • The competitive advantages of Lync
  • Identifying opportunities to start Lync conversations
  • Asking questions to uncover and/or confirm business needs
  • Creating a Lync business vision


Account Managers and Solution Sales professionals interested in enhancing their ability to close Lync sales and grow the opportunity to increase deal size.


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